Sightful Invest
  • Business
  • Investing
  • Politics
  • Stock
Top Posts
Top 5 moments from Charlie Kirk’s memorial service...
Trump set to approve TikTok deal ensuring majority-American...
Harris is speaking. This time, she isn’t bending...
Hamas letter to Trump asks for 60-day ceasefire...
Trump must make UN funding conditional on real...
Democrats skip Charlie Kirk Arizona memorial after 58...
‘Due to overhelming support:’ Turning Point USA says...
Thune slams Democrats’ ‘cold-blooded partisan’ tactics as funding...
Macron stakes anti-Trump global role with Gaza initiative...
Trump assassination attempt suspect Ryan Routh questions first...
  • Business
  • Investing
  • Politics
  • Stock

Sightful Invest

Business

McDonald’s to extend $5 value meal in most U.S. markets as diners return to chain

by admin July 23, 2024
July 23, 2024
McDonald’s to extend $5 value meal in most U.S. markets as diners return to chain

McDonald’s will extend its $5 value meal beyond its initial four-week window in most of its U.S. markets as the fast-food giant says the offer is driving traffic back to restaurants.

In a memo to the U.S. system obtained by CNBC on Monday, executives wrote that nearly every business unit, encompassing 93% of its restaurants, voted to extend the promotion past its original end date late this month. The memo said the majority of locations will extend through August, or plan to vote on whether to do so. 

The $5 value meal rolled out on menu boards beginning June 25 and was initially set to last roughly a month. It includes a McChicken or McDouble, four-piece chicken nuggets, fries and a drink. The combo costs substantially less than purchasing those items individually.

“Our message is resonating with our millions of customers,” Myra Doria, national field president, and Tariq Hassan, U.S. chief marketing and customer experience officer, wrote in the memo. “When our customers are ordering the $5 Meal Deal, they aren’t visiting the competition, and early performance shows this deal is meeting the objective of driving guests back to our restaurants.” 

Bloomberg earlier reported the decision to extend the deal.

The move comes as restaurants offer deals to boost sagging traffic, as consumers — particularly lower-income diners — balk at higher prices after years of inflation-fueled hikes. The meal has faced competition from other chains including Burger King, Wendy’s, Taco Bell and even Starbucks, which have offered deals ranging between $3 and $5, as companies look to bring in value-conscious consumers in a highly competitive environment.

The memo went on: “We must remember that driving guest counts ultimately propels our business and is the key to sustained growth.”

Coca-Cola kicked in marketing funds to make the initial value offer more appealing for franchisees, CNBC reported in May. Some franchisee advocates had pushed for future contributions from the company to make the discounted offering sustainable for operators in the long run.

The company is set to report earnings July 29.

McDonald’s declined to comment.

This post appeared first on NBC NEWS

previous post
Kamala Harris’ presidential campaign raises nearly $50 million since Biden endorsement
next post
Boeing ‘disappointed’ customers but is on the path to ‘transformational change,’ CEO says

You may also like

OpenAI announces a search engine called SearchGPT; Alphabet...

July 27, 2024

Amazon hikes wages for contract delivery drivers as...

September 14, 2024

Business is good in ‘Vacationland.’ It would be...

August 6, 2024

American recession fears spark selloff in international markets...

August 6, 2024

Columbia Sportswear sues Columbia University, alleging trademark infringement

August 5, 2025

United CEO expresses ‘renewed confidence’ in Boeing after...

August 16, 2024

A flagging U.S. industry looks for new life...

July 18, 2025

Father and son fraudsters sentenced in case of...

May 14, 2025

How the Olympics helped transform Salt Lake City...

December 12, 2024

McDonald’s revenue disappoints as U.S. sales see worst...

February 11, 2025

Recent Posts

  • Top 5 moments from Charlie Kirk’s memorial service in Arizona
  • Trump set to approve TikTok deal ensuring majority-American investor control: White House
  • Harris is speaking. This time, she isn’t bending to Biden’s bullies
  • Hamas letter to Trump asks for 60-day ceasefire deal to release half of hostages, sources say
  • Trump must make UN funding conditional on real reforms, ex-diplomat urges

    Sign up for our newsletter to receive the latest insights, updates, and exclusive content straight to your inbox! Whether it's industry news, expert advice, or inspiring stories, we bring you valuable information that you won't find anywhere else. Stay connected with us!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Categories

    • Business (927)
    • Investing (3,032)
    • Politics (3,709)
    • Stock (4)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: sightfulinvest.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 Sightful Invest. All Rights Reserved.