Sightful Invest
  • Business
  • Investing
  • Politics
  • Stock
Top Posts
Trump lashes out at Crockett, renews call for...
Trump goes after Zelenskyy over ‘land swapping’ dispute,...
Democratic whistleblower told FBI that Adam Schiff approved...
MORNING GLORY: Trump meets Putin amid an era...
‘Things need to change’: Senate Democrats sharpen criticism...
Mamdani zings Cuomo in rent-stabilized housing spat during...
Unearthed emails reveal White House nixed Biden visiting...
Strong drilling targets identified next to high-grade gold-copper...
Seymour Lithium Project Achieves Permitting Milestone
Acquisition of Silver Extraction Technology
  • Business
  • Investing
  • Politics
  • Stock

Sightful Invest

Business

Chipotle says restaurants will give bigger servings after complaints over measly portions

by admin July 28, 2024
July 28, 2024
Chipotle says restaurants will give bigger servings after complaints over measly portions

Tired of measly Chipotle bowls? The company’s CEO said Wednesday all restaurants will serve bigger portions following social media complaints against the Mexican grill chain over smaller servings. 

Brian Niccol, the head of the company, said during an earnings call to investors that “there was never a directive to provide less to our customers,” but the company noticed the concerns about portion size on social media. 

“Getting the feedback caused us to relook at our execution across our entire system,” he said. “We have focused in on those outlier portion scores based on consumer surveys.”

He noted about 10% of restaurants were outliers that needed to be retrained up to the “right standards.” The chain has about 3,500 locations in the U.S.

“We are re-emphasizing training and coaching round ensuring we are consistently making bowls and burritos correct. We have also leaned in and re-emphasized generous portions across all of our restaurants,” he added, noting that “it is a core brand equity of Chipotle.” 

He said the company is already beginning to see those actions “positively reflected” in consumer scores. 

Earlier this year, several people posted videos to TikTok complaining about Chipotle portions.

Food influencer Keith Lee made a video for his 16.3 million followers in May doing a taste test review of three items on the menu. In that clip, he complained about a lack of chicken in his bowl. 

Another TikToker, who goes by Jack’s Dining Room, said in a video also in May: “When I get a bowl and they give me two pieces of chicken, I’m like, ‘Can you just add one more scoop?’ and they’re like, ‘You want double meat?’ and I’m like, ‘No, I just want the chicken I asked for.’ … Like, am I crazy? Is that not fair?”

Following a flurry of critical videos, some TikTok users began posting videos showing themselves recording Chipotle workers as they were making their food, insinuating the pressure of the camera yields bigger portions. However, that too faced backlash for harassing workers.

But the complaints do not appear to have hurt the company’s business. Chipotle reported quarterly earnings and revenue Wednesday that topped analysts’ expectations as it saw higher traffic at its restaurants, bucking an industry slowdown.

Shares of the company rose about 13% in extended trading before losing most of those gains and settling around 3% higher. As of Wednesday’s close, Chipotle’s stock had slid 17% this month, hurt by investor concerns about the health of the restaurant industry. In late June, the company executed a 50-for-1 stock split.

Demand for its food peaked in April, Niccol said on CNBC’s “Closing Bell: Overtime” on Wednesday. Same-store sales settled around 6% higher in June.

Traffic to its restaurants increased 8.7% despite the backlash on social media.

This post appeared first on NBC NEWS

previous post
Trump greets Netanyahu at Mar-a-Lago, says World War III could happen if Harris wins
next post
Companies are slashing prices to woo consumers. It’s working.

You may also like

Major maritime strike could threaten ports across the...

September 23, 2024

Judge says he must still approve sale of...

November 26, 2024

Domino’s Pizza finally launches stuffed crust to keep...

March 4, 2025

U.S. Steel sues Biden admin, union boss after...

January 8, 2025

Trump says it’s ‘highly unlikely’ he will fire...

July 18, 2025

How new professional sports leagues like SailGP are...

March 21, 2025

Disney says about 157 million global users are...

January 10, 2025

Red Lobster cleared to exit Chapter 11 bankruptcy

September 6, 2024

Mike Tyson, Jake Paul fight was the most...

November 21, 2024

Mars to acquire snack maker Kellanova in $36...

August 15, 2024

Recent Posts

  • Trump lashes out at Crockett, renews call for cognitive test
  • Trump goes after Zelenskyy over ‘land swapping’ dispute, lays out ‘feel out meeting’ with Putin
  • Democratic whistleblower told FBI that Adam Schiff approved classified leaks to target Trump
  • MORNING GLORY: Trump meets Putin amid an era done away with John Quincy Adams’ ‘abroad’
  • ‘Things need to change’: Senate Democrats sharpen criticism of Israel as humanitarian concerns grow

    Become a VIP member by signing up for our newsletter. Enjoy exclusive content, early access to sales, and special offers just for you! As a VIP, you'll receive personalized updates, loyalty rewards, and invitations to private events. Elevate your experience and join our exclusive community today!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Categories

    • Business (867)
    • Investing (2,729)
    • Politics (3,369)
    • Stock (4)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: sightfulinvest.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 Sightful Invest. All Rights Reserved.